Veronika Maine v Target - cocoon dress

You know how normally your eye zooms in on the most expensive stuff?

Well this time, I stepped back & realised the more expensive item wasnt quite right. 

Here it is - the cocoon dress on the left, at Veronika Maine. 

Only the city stores received it but it wasnt made clear up front...the deliveries were received on Monday....so waiting, waiting, waiting...by the time I did the ringaround on Thursday, to be told its almost sold out, I squeezed my size 14 butt into a size 6. LOL. There was plenty of room around the butt - it was the shoulders that were too tight. 

I decided it wasnt right, even if I had my size.

It was a poly viscose microfibre but it was somewhat thin & the seams were very narrow. It just didnt fall as fabulously as i wanted. I think it was $199.

Two days later, I was strolling through Target. As you do. Love that place. I saw this baby. 

Its a black jersey singlet style dress underneath, with a light poly black later over the top with massive armholes that fall in ripples at your sides. Its all sewn as one piece. It was $49.

Sold. 

It is the first cousin of the blue & white number that I bought from Target previously.....very similar styling, its just that a girl can always use a black version of anything she buys in a colour. 

I am not saying the Target & The Veronica are identical - but their styling is similar.......

Veronika Maine realised they were onto a winner (just not with me) and have recut the cocoon dress in citrine....

Its $199. The interesting thing is that its 100% viscose (read: cheap fabric). While I havent felt the fabric, if I thought the microfibre black lacked body, then this one will be softer still. 

This is how the high street makes money folks. They re-cut popular designs using more affordable components, then they sell on volume. Sometimes they even reduce the price. Not in this case. 

Turns out that they are re-cutting it again for a January drop, in black & in a print. I asked about the fabric for the upcoming black one and the reply was "a soft viscose much like the earlier black one"... I am not sure whether that means more like the yellow viscose or more like the black poly-viscose....

So what body types do these dresses suit?

Apples

Large hips 

The Target version has a lower neckline which can work better with larger busts. 

& of course, the hourglass.

Definitely worth trying on.