Friday, May 15, 2020

TKMaxx Castle Hill - Show & tell post corona


CASTLE HILL TKMaxx - 2nd day open post corona shut down:

Just some wee musings to complete some photos being posted of life at TKMaxx Castle Hill on the 2nd day of opening after the corona shut own.   

Yesterday, apparently Castle Hill had a crazy manic day. Plus one of their registers wasn't polling, so they couldn't even get their day's results.   

I arrived at 11. A queue of about 15 humans. I forgot to ask for the human limit. Would imagine it's around 180. ??

The queue lady came out & assured us it was about 5 mins. I asked her what time they were closing & she said 5.30pm. Not earlier? Yes, maybe depending on how busy it is & the social distancing issues.

What does that mean? Oh, we have to have a distance b/w us & it also depends on the number of customers.

Yes, but what does that mean?  [I dislike parroting of rote phrases which give you no information of any value]
Getting impatient, I translate it to: So if I come at 4pm, will I be allowed in?
Yes but in a very uncertain in tone.
If I come at 4.30 pm,  will I be allowed in?
It depends, maybe not.
Depends on what? Oh forget it, you realize the web site says the store is open til 5.30pm.
Yes.

In the store.

First thing I noticed was all the colourful hand bags & the next thing was the colourful puffas. It's a good thing to have colour at the front of a store - it brings people in. 

There was plenty of people but a sense of calm I didn’t pick up yesterday with Hillsdale/TR/Fairfield. Before you remind me it was day 2 and hence quieter, it wasn’t that. They were just organized. The de- security tagging station was in place first up, in the right place, the queue to pay was in the middle of the HOME sections, rife for impulse buys as ppl left their trolleys in the queue & went down each aisle as they moves closer to the POS.  Granted the store is spacious, but their flow was good/logical which makes things easier.

They were the only store I’ve seen where the Final Clearance was right at the back of the store. Poor margins; Let something else with a smaller discount show off toward the front of the store. Not a bad strategy.

I was in the queue to pay for about 30 mins perhaps. There were about 30 ppl in this queue. The queue to pay exceeded from the register area by half of the narrow side of the store & almost a full long side of the store. I don’t think it moved any faster than the other stores so far, but it FELT faster. Frankly, if you can give that feeling to customers, you are doing well. You do it by putting things for them to do along the way. Things like the impulse shopping (nice wide aisles amongst Home goods for both queue & customers walking through) helped to make the queuing more pleasant.

The other thing CH did better than the others was managing to segregate sale goods from full price goods.  As you moved around sale, you didn’t keep finding yourself amongst full price. But you still don’t want to hie the full price stock. When a store is in big clearance mode, the client base tends to be PRICE FOCUSED. They are not interested in full price. When at full price, you get back to the clients who are PPROUCT FOCUSED.  

I also had a sense that they didn’t have as much full price stock as Fairfield & Hillsale but I may be making that up.

They also had considerable empty space in various sections. Expected.  

Even though I was annoyed with my encounter with the door lady, after a few minutes in CH, chill. That’s a credit to the store frankly.

What did I buy?

Well it wouldn’t be a TKM visit without coloured pasta. I brought the uranium & other coloured Italian bows.

The ugliest puffa in the world, DKNY Jeans in blue/khaki on sale.


I bought a Nautica brolly to replace the same I lost recently. Best brolly ever.
The old one was navy with lime trim. This is black with Kermit trim. 


I bought a black cotton casual Italian cardi that looked worn, I mean treated to look worn.
The fabrication tags were at right. Lucky I had a sharp eye & feel to know it's cotton. 

An outdoor pot with blue & white tile exterior which I had admired at full price - on sale.


A European cushion in many Mongolian sheepskin
A smaller rectangle cushion in navy Mongolian sheepskin. Both on sale.


Men’s tan belt for me
Men’s black belt, same for me. Both these are for jeans - sturdy in the two best colours for versatility. The leather is pinched every 10 cm so when the centre back gets contorted, it won't show. Much.  


A DR 2 black polyfester chiffon top – need to make sure this works with a cami. 


A men’s navy fine cord shirt for bumming around. 


A duplicate white Italian linen vest with a bias ruffle on each side.  Dying possibilities here.   


A few random pattered bread/butter plates & bowls from Portugal - on sale.



I'd love to see your finds.