If you love fashion and history, then this book is for you.
The Essence of Style by Joan DeJean takes us through how the
French invented high fashion, fine food, chic cafes together with style and
sophistication.
Wait there's more....it also covers the history of diamonds (the Hope Diamond),
champagne, nightlife, antiques, cosmetics & Versailles. TDF information.
When the reign of Louis XIV began (circa 1660), France had
no particular association with elegance, but by the end of his reign, the
French had become the arbiters of taste and style, together with a dominance in
the luxury trade that continues today.
Did you know that in the beginning, all clothing was haute
couture? It was all made to your measurements by tailors and fitters that came
to your home. Your hair was done at home too. Wow! I wish I lived amongst the
upper classes in the 1660s.
Whilst the nobles had their fashions and accessories made to
measure, the vast majority of the population has simple clothes made from coarse
homespun fabrics. But as soon as Paris became the centre of style and fashion
began to spread through out France, even the lower classes could start to own
accessories, stockings and cheaper fabrics, but lovelier than what they had
previously from which they could sew at home.
Louis XIV then brought trendy boutiques, hairdressing stores
and cafes into existence which were exquisitely decorated and had stylishly
dressed sales women to attend to you. Until that time, there were no communal
shopping precincts or shops as we know them today. He also invented the concept
of the fashion seasons and the Paris press commenced writing and advertising
for them. It was the first time fashion
had taken a place in daily newspapers.
Until about 1650, the imbalance between mens and womens
clothes was not terribly significant. Since Louis XIV, womens clothes outsell mens clothing by
over four to one.
All I can say, is we owe a lot to Louis XIV.
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