Monday, June 18, 2018

We want cheap but we don't want to look cheap.

Importance of this post: Very

Sydney's Double Bay has always had at least three designer recycled stores, for at least the last 30 years.

Very crowded, loot often not just a few years old, but dated (even though they all claim to only accept loot younger than 2 years) & overpriced (but able to price that way due to pre internet & the isolation Aust had when it came to getting good loot).

A few years ago, a new player emerged - Appartamento 57.
This place looks like a boutique. No pre love here. They dont just list high end brands & hope they arrive. Their base brands are Balmain, Gucci, Prada, Lanvin, Chanel, Dolce, Wang, Stella, Dries, Bottega & the like. To fill some gaps, they have J Brand or Rag & Bone, Vince, Moschino etc. 

Here's the kicker. Or two of them.

1. The prices are reasonable for the quality. Very reasonable. 

2. The loot looks new. It took me some very close looks to find signs of wear on many leather items and clothes & I notice every detail. 

They also have some artwork & housey things - all exquisite. 

Now this isn't a plug but feel free to look at their Insta page. 

SIA saw a sterling bracelet (hinge & screw closure) for $225. It was exactly the kind of thing my wrists love. Unbranded but heavy, solid, etched, good size. 

Here is the strange bit. I was in there wondering whether I should spend $225 on this thing.


Quality is remembered long after price is forgotten & this thing was so stupidly cheap anyway. 

Plus when you wear something out of the shop, it's a real give away that it was the right decision to allow it to follow you home. 

But here is the good bit. 

A few days ago, I landed in a suburban David Jones in the clothing clearance area. I walked out with a scarf, a few blouses (Wite), a tee (Ping Pong) and a couple of (duplicate) shirts in the DJs home brand. 

I look at this photo & cringe. Seriously. What was I thinking even if Ms 925 hadn't come into my life. 

Buying hauls is fun, eh? Unless you do it in a refund for change of mind umbrella, it can be more painful than fun once the high has worn off. 

1. All this loot was "nice" but I bought it because it was cheap. When you are price driven, purchases rarely turn out to be your best because you compromise on quality because it's cheap. 

2. I would have never considered buying any of it at full price.  That's the other test - don't waste your money on anything you wouldnt have been prepared to buy at full price. 

3. Plus I already have much nicer versions of each of these things. So if you already have substitutable items which you would love more, then leave it at the shop. 

4. Basically, if you buy just "nice" you end up with a pretty ordinary closet. Anything you buy needs to look fabulous. Nice doesn't cut it. Don't get me started on "it'll do". 

I hear alot of you are scared to apply this standard to your purchases because you are afraid you will never find anything amazing. Keep looking. It will find you & you'll know instantly. Kind of like the romance stuff. 

So I took everything back, tipped the bags on the counter & asked for refunds. $260. The whole time I was looking at my bracelet smiling. 


No comments:

Post a Comment